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The Lombardi Viewpoint   

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Dennis Lombardi

— Innovations RLS
— Five Critical Areas
— What Fast Casual & QSR Can Learn From Each Other
— Peach Network 2020 PPT

WD Partners

Why a Blog? There has been no easy way for those of us "in the business" to express opinions and ideas about running restaurant chains. While "blogging" is a new experience for me, sharing my thoughts on the restaurant industry certainly is not! (As those of you who know me are aware!) I invite you to ask questions and add your own observations. I'll try to respond at least once a week, if not more. Lastly, my thanks to WD Partners for supporting my desire to do this.



The Age of Casualty-Dining Restaurants?

Posted by Dennis Lombardi on July 30, 2008

The abrupt closing of Bennigan’s company stores (as well as Steak & Ale and the Tavern units) has been in the news.  I was speaking with a reporter yesterday about the Bennigan’s bankruptcy, and in the course of the conversation, she misspoke, referring to the segment as "casualty dining." It was one of those funny “out of the mouth of babes” moments. I have to say, it rang true.

We are all painfully aware of how tough these times are for operators. Consumer spending is down, commodity prices are soaring, other costs are following suit. It is about as bad as I have seen it in at past 25 years. So it is not a surprise that a casual-dining brand—-especially one that has not been the strongest of brands...Read More

Comments (2)

Hot Concept Alert

Posted by Dennis Lombardi on July 23, 2008

I was in London a few weeks ago and was amazed at the new concept development going on there.  Until the early-'90s there wasn’t much going on in London. Now I’d say it’s of the best places to see innovative new restaurant concepts.

One of my favorites on this trip was Vapiano, an Italian fast-casual concept with fun design elements and a great food.

Food is prepared to order, using induction (electric) woks for sauces.  No disposable plastics here. Food is served on china and has great eye appeal, as can be seen in the photo below. The two dishes I sampled would hold their own against fare from much higher-priced Italian dinner houses.

...Read More

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Employee Free Choice Act – Part 2

Posted by Dennis Lombardi on July 7, 2008

Thanks for the all the comments.  I wanted to make a couple of clarifications. I am not in favor of underpaying any of our employees. All of them should be making a fair wage and being treated with respect.  If you are not doing that, your labor (and service) issues are, or will be, larger and more difficult.

My bigger concerns with the Employee Free Choice Act (or Card Check) are not about wages, but about other issues, such as:

An increase in payroll costs without a corresponding increase in productivity. 

In fact, contracted work rules may decrease productivity.  Imagine the possibility of a kitchen that has to be staffed with the same number of employees on a slow Monday night as it is on a busy Saturday night. (Related to this is the likely reduction in total industry employment if labor costs rise more than productivity ...Read More

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Employee Free Choice Act is anything but

Posted by Dennis Lombardi on June 13, 2008

Many of you know about the proposed "card check" legislation.  The bill, known as The Employee Free Choice Act, is anything but that.

In an effort to boost lagging union membership, organizers are going after foodservice. They are asking foodservice employees to contemplate why they do not make as much an hour as their co-workers in manufacturing.  The argument is that foodservice workers work as hard as people in manufacturing jobs, so why aren't they paid the same? 

Now, just think about the impact on your business if your average hourly wage rate was somewhere in excess of $18 per hour. Frightening enough?

If passed, this bill will allow Union representation in your restaurant if they can get a mere 50% of your worker...Read More

Comments (9)

Industries: Commercial

Win-Win

Posted by Dennis Lombardi on May 20, 2008

Great American Dine Out - No Kid HungryThere are two win-wins that seem to be foremost in my thoughts right now. 

The first is that my blog, as you can see, is now on R&I’s site.  I am looking forward to a long and enjoyable relationship with them as well as reaching more of the industry.

The second win-win, could--actually should--involve you and your restaurant(s). 

This second win-win is the Great American Dine Out this September 21st to 28th.

As an industry, we are supporting “Share our Strength,” a charitable organization that desires that no child in the U.S. go hungry. You can contribute a small percenta...Read More

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Right portion, right price. Right on.

Posted by Dennis Lombardi on May 12, 2008

About a year ago, T.G.I. Friday's took a bold step and introduced a new menu line of smaller portions at a lower price. It was not without risk, including franchisee reaction, and the potential of lower check averages (which does not appear to have happened).

Kudos to them for taking the calculated risk, and they should enjoy the "first birthday" of the program. They "celebrated" by announcing it was becoming a permanent part of their menu.

In the last few decades, portion sizes increased as a way to show value. For a long while the formula worked; add another 50¢ worth of food, add $1.00 to the check and consumers' value scores and penny profit margins both increased.

...Read More

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Lessons from the Airlines?

Posted by Dennis Lombardi on May 8, 2008

A few weeks ago, when the American's fleet was grounded, I got a mini lesson on the woes of the airline industry. I was in Orlando when their flights got cancelled. According to AA, the "grounding" was due to governmental compliance, and not a safety issue.  I bought a United ticket for another flight, with a transfer through Dulles, where, after boarding the regional jet and pushing back from the gate, we had not one, but two(!) mechanical delays. We sat for about 2.5 hours. Finally, that evening, I landed at Columbus airport, to observe the bankrupted Skybus fleet.

...Read More

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Eating with your eyes

Posted by Dennis Lombardi on April 4, 2008

During the past two weeks I had the opportunity to tour New Zealand's south island.   It was more than their famous beauty of their landscapes that exceeded my expectations.

Poppies_ext_2On our second day there, we spent the night in a small town called Twizel.  Our Innkeeper host suggested a local restaurant called P...Read More

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Intentions vs. Execution

Posted by Dennis Lombardi on March 14, 2008

Most of you know that I fully endorse local store marketing (LSM).  In fact, as an industry we do far too little of it and are far too ineffective in using this powerful marketing channel to build business.

Sometimes, the intentions are good, but the execution can be a bit short of the desired goal.  Sometimes this mismatch brings a laugh, or at least a grin.

While traveling on an Interstate yesterday, I pulled into a large travel stop.  It had a number of national, branded QSR chains, including one that served fried chicken.  Because it was about 8 in the morning and that particular unit had not yet opened for the day.  However, the hand written promotion in the photo below just brought a smile.  I am sure the intentions were in the right place.  But, do I want to try my luck eating their food?&n...Read More

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Serving Customer Number Uno

Posted by Dennis Lombardi on March 11, 2008

A week or so ago, as I was sitting at the food court in the local airport, a brand new pizza outlet opened.  As the large sheet of plastic that covered the entire front of the new unit was pulled away, it was reminiscent of a theater curtain going up at the start of a play.  Behind the counter was the new crew. 

I walked over to be Customer Number One.   

The pizza was fine, but what really struck me was the amazing attitude of the crew— from the senior manager, to each and every crew member. They were so engaged, energetic and enthusiastic. 

Now, I know it had a lot to do with the excitement of the opening.  But is there any way that attitude and enthusiasm can be sustained?   Maybe that is the REAL challenge of our industry.

Comments (0)

How long will faith in the food chain last?

Posted by Dennis Lombardi on March 3, 2008

Most of us have already heard about the beef recall at Hallmark/Westland Meat Packing.  As it relates to any potential medical issues, if there are any, the damage is already done. However, there is another potential wave of damages that may come from how much the media sensationalizes the story.  And there are certainly opportunities to do so if the media wants to take that route.

Over the years, I have done a fair amount of litigation support work identifying how adverse publicity on issues like this impact restaurant brands.  The more the media writes about the issue, the more and longer lasting the financial damage.  I hope hype does not take center stage.

So far, the consumer has retained faith in the U.S. food chain, but with each new incident, there is erosion of that faith.  Over time, if these types of issues continue, consumers ...Read More

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Why target restaurants with misguided legislation?

Posted by Dennis Lombardi on February 18, 2008

NIMBY is an all too familiar acronym for Not In My Back Yard.  Or more loosely translated, don't build it near me.

From my viewpoint, it seems that the restaurant industry has somehow become a focal point for local politicians.  Here are just a few examples:

• the L.A. ban on new QSR developments in a section of the city – to help fight obesity
• The proposed legislation in Mississippi to make it illegal for restaurants to sell food to people that are obese, and the most recent,
• Palm Beach has just passed legislation to prohibit the development of any "formula restaurants," which could be as little as a "chain" of only 3 units.

Avoiding, for the moment, the wisdom of these programs and the difficulty with clear definitions. I wonder how we, as an industry can get out of the penalty box be...Read More

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